The Media Mama
Integrated Online Marketing & Brand Management Done Right.Thu, 08 Oct 2015 23:05:19 +0000en-UShourly1http://wordpress.org/?v=4.3.1Tips on Setting Up A Google Hangout.
http://themediamama.com/tips-on-setting-up-a-google-hangout/#commentsWed, 20 May 2015 18:38:00 +0000http://themediamama.com/?p=10652Tips on Setting Up A Google Hangout. Learn to use Hangouts READ MORE Help your team learn to start video meetings, share screens, and more. Visit the Learning Center. What you can do with Hangouts Video chat with remote teammates and clients Break down barriers between far-flung sites and offices with easy video meetings. Share your screen to demo Read More
]]>http://themediamama.com/tips-on-setting-up-a-google-hangout/feed/0[VIDEO] Should Your Business Be On Social Media?
http://themediamama.com/10630/#commentsMon, 04 May 2015 19:40:45 +0000http://themediamama.com/?p=10630[VIDEO] Should Your Business Be On Social Media? Tweet
]]>http://themediamama.com/10630/feed/0How Often Should a Business Post on Social Media?
http://themediamama.com/often-business-post-social-media/#commentsTue, 17 Mar 2015 23:25:49 +0000http://themediamama.com/?p=10603Best practices for when to post on social media To recap what you see in the infographic at Buffer and over at SumAll, I’ve placed each of the best practices for social media posting frequency below. Buffer Socail By Kevan Lee Twitter – 3 times per day, or more Engagement decreases slightly after the third tweet. Facebook – 2 times Read More
]]>Best practices for when to post on social media
To recap what you see in the infographic at Buffer and over at SumAll, I’ve placed each of the best practices for social media posting frequency below.
Buffer Socail By Kevan Lee
Twitter – 3 times per day, or more
Engagement decreases slightly after the third tweet.
Facebook – 2 times per day, at most
2x per day is the level before likes & comments begin to drop off dramatically.
LinkedIn – 1 time per day
20 posts per month (1x per weekday) allows you to reach 60 percent of your audience
Google+ – 3 times per day, at most
The more often you post, the more activity you’ll get. Users have found a positive correlation between frequency and engagement. When posting frequency wanes, some have experienced drops in traffic up to 50%.
Pinterest – 5x per day, or more
The top brands on Pinterest have experienced steady growth – and in some cases rapid or sensational growth! – by adopting a multiple-times-per-day posting strategy.
Instagram – 1.5 times per day, or more
Major brands post an average of 1.5 times per day to Instagram. There’s no drop-off in engagement for posting more, provided you can keep up the rate of posting.
Blog – 2x per week
Companies that increase blogging from 3-5X/month to 6-8X/month almost double their leads.
Key research for how often to post to social media
The above best practices are super clear and simple if you’re interested in getting started with a frequency framework for your social sharing. As with all research-backed best practices, I’d encourage you to use these as a starting point for your own tests to see what’s best. Your individual scenario may call for more or less than what’s recommended. MORE INFORMATION ON SOCIAL MEDIA POSTING
Also, I know many are interested in where these recommendations come from (we dig this type of stuff, too!). Here’s a bit more about the research and resources that have helped to establish the baselines for how often to share to social media.
Twitter – 3 times per day, or more
“Engagement decreases slightly after the third tweet”
During the summer of 2013, Social Bakers took a random sample of 11,000 tweets from top brands and found that a frequency of three tweets per day was the point where brands saw their highest engagement.
]]>http://themediamama.com/often-business-post-social-media/feed/0Google Analytics Summit 2013 – Keynote Presentation
http://themediamama.com/google-analytics-summit-2013-keynote-presentation/#commentsSat, 08 Mar 2014 12:21:50 +0000http://themediamama.com/?p=9805New Google Analytics Features Having a website but not knowing how people use it is like talking without listening. Whether you’re selling products, driving customers to offline stores or building your brand, Google Analytics takes the guesswork out of measuring how well you’re achieving your website goals. 10 Questions to Ask When Using Google Analytics Tweet
Having a website but not knowing how people use it is like talking without listening. Whether you’re selling products, driving customers to offline stores or building your brand, Google Analytics takes the guesswork out of measuring how well you’re achieving your website goals.
]]>http://themediamama.com/google-analytics-summit-2013-keynote-presentation/feed/0Your Brand: Packaging – Positioning – Business Launching You as an Expert.
http://themediamama.com/your-brand-packaging-positioning/#commentsThu, 20 Feb 2014 20:48:10 +0000http://themediamama.com/?p=9677The Brand of U: The Whole Enchilada! Packaging – Positioning – Business Launching You as an Expert. Brain Flossing and Mindset: Value what and who you know. Build the Business Brand of U. Build your experiences into your business strategy and model. Focus and own your topic. What would you really love to teach Identify and target your ideal peeps. Read More
]]>http://themediamama.com/your-brand-packaging-positioning/feed/0Everyone Is Creative! Time to Disrupt Your Routines and Let Your Mind Wander.
http://themediamama.com/everyone-is-creative-time-to-disrupt-your-routines/#commentsFri, 24 Jan 2014 14:59:42 +0000http://themediamama.com/?p=9621People are always asking me why and how are you so creative. Yes, I am creative but so are you. Everyone is creative. It’s all about tapping into your creativity. “According to Keith Sawyer, research psychologist and author of “Zig Zag: The Surprising Path to Greater Creativity,” everyone can be more creative just by taking eight incremental steps, but not Read More
People are always asking me why and how are you so creative. Yes, I am creative but so are you. Everyone is creative. It’s all about tapping into your creativity. “According to Keith Sawyer, research psychologist and author of “Zig Zag: The Surprising Path to Greater Creativity,” everyone can be more creative just by taking eight incremental steps, but not necessarily in linear order. His path to creativity is more back and forth, a process in which the steps to greater imagination and originality build on and feed off each other.” (Huffington Post)
Be Open and Aware.
Play and Imagine. Let go of your perceived reality.
]]>http://themediamama.com/everyone-is-creative-time-to-disrupt-your-routines/feed/0Want To Increase Your Traffic Online – Add Video To Your Website
http://themediamama.com/want-to-increase-your-traffic-onlline-add-video-to-your-website/#commentsThu, 23 Jan 2014 05:39:56 +0000http://themediamama.com/?p=9610 Top Reasons For Adding Video To Your Website: Reason #1 Increase traffic to your site. Reason #2 Brand recognition and visibility. Reason # 3 Video is more powerful than text. Reason #4 Video creates a visual experience faster than words. Reason #5 Most people would rather watch a video than read. Reason #6 It’s great for SEO. SEO Search engine Read More
Reason #4 Video creates a visual experience faster than words.
Reason #5 Most people would rather watch a video than read.
Reason #6 It’s great for SEO. SEO Search engine optimization which is how people find you on the web.
The Media Mama Social Media Agency Bethesda, MD Social Media Made Easy. We offer onsite Video and Social Media Workshops for Entrepreneurs, Speakers and Authors, Real Estate professionals, Wedding Photographers, Event Planners.
]]>http://themediamama.com/want-to-increase-your-traffic-onlline-add-video-to-your-website/feed/0Do People Read Reviews?
http://themediamama.com/do-people-read-reviews/#commentsWed, 18 Dec 2013 20:34:30 +0000http://themediamama.com/wp/?p=8737The answer is yes .. definitely Yes! According to Nielsen Research….. “According to Nielsen Research, 92 % consumers rely heavily on recommendations from friends and family “above all form of advertising.” Reviews are also known as testimonials on your website and other social venues such as Yelp and Google + can help you get people to check you out and Read More
]]>The answer is yes .. definitely Yes! According to Nielsen Research…..
“According to Nielsen Research, 92 % consumers rely heavily on recommendations from friends and family “above all form of advertising.” Reviews are also known as testimonials on your website and other social venues such as Yelp and Google + can help you get people to check you out and become new customers. As well as inform your current customers of new products and services. “The explosion of social networks and consumer-generated media over the last few years continues to have a significant impact on advertising as consumers’ reliance on word-of-mouth in the decision-making process – either from people they know or online consumers they don’t – has increased significantly.” 92 % of consumers around the world say they trust earned media, such as recommendations from friends and family, above all other forms of advertising—an increase of 18 & since 2007. Online consumer reviews are the second most trusted source of brand information and messaging, an increase of 15 % in four years.” The survey also showed that nearly six-in-ten global online consumers (58%) trust messages found on company websites, and half trust email messages that they signed up to receive. On the Web, four-in-ten respondents rely on ads served alongside search engine results, 36% trust online video advertisements, and one-third believe the messages in online banner ads—an increase of 27% since 2007. Sponsored ads on social networks, a new format included in the 2011 Nielsen survey, are credible among 36% of global respondents.”
Here are some guidelines to getting good reviews:
TIP #1 Give Great Customer Service and You Will Get Great Reviews. Good customer service is just good business. Remember unhappy folks are more than likely to write a review about thier “bad” experience and so it best to identify both happy and unhappy clients. Reach out to your satisfied customers and ask them to review your service.
TIP #2 Ask for Reviews. As simple as it sounds, many businesses either don’t have reviews because they don’t ask their clients or patients for reviews and have signed up for social media sites. We suggest that you send out an email asking for a review. Have with other testimonials in the email. Add a few tips on how to write a review. We have found that many customers just don’t know what to say. If your customer said something to one of your or employees include the comment. This will tweak their memory to rewrite what they said.
TIP #3 Make it Easy. Everyone is so busy these days. So if you send an email, include the link to Google, Yelp or Angie’s list. If you make the process easy you will have a better chance of getting a review.
TIP #4 Respond to all reviews Good or Bad. It’s important to have interaction with your customers. Always stay current and check on your reviews. Make sure that what’s being said about you is fair and hopefully, positive. If the review is not positive you must take the time to add your comments. Be thoughtful with your respond not to escalate the situation and just get your side of the story out. It’s OK to get a bad review once in while – we are human! Just request more reviews from your customers and if needed address the issue in your business.
TIP #5 Put your testimonials on your website. Remember don’t just put the testimonial on one page labeled “Reviews” include the reviews on some of your service pages. For example if you are a restaurant owner put a wedding testimonial on your “wedding page”. If you are a dentist put the “dental implant” review on the service page for dental implants. You can also put an excerpt of the review if it’s too long. Add the link to the social site to increase your SEO.
TIP #6 Don’t Rush – Quality over Quantity. It’s best to get a great meaty review than dozen of mediocre reviews. 2-4 per month is plenty. Plan on being consistent with your review request and you will get a better ranking with Google and other social sites. TIP #7 Fill out your Business Profile completely on the social sites. Add photos, videos and website url. And remember to review other business yourself. Be Social.
Yelp www.yelp.com/ Reviews and Recommendations of Top Restaurants, Shopping, Nightlife, Entertainment, Services.
Angie’s List: Find a Local Business, Ratings, Reviews, Deals www.angieslist.com/ Membership service that compiles consumer ratings of local service companies and contractors in multiple cities across the United States.
Places for Business – Google https://www.google.com/business/placesforbusiness/ Get started in 5 minutes. Sign-up is quick, easy and free. Simply log-in with your Google Account and verify that you are the owner.
Zagat: Restaurant Reviews – Nightlife Ratings and More www.zagat.com/ Find reliable reviews of restaurants and nightlife around the world. Zagat is a priceless rating guide for patrons and locals alike!
For specific business such as medical check out local listing services Find a Dentist | Find Dentists | Dentist Reviews – Healthgrades www.healthgrades.com/find-a-dentist Find a Dentist, Search Dentists by Name or Specialty.
]]>http://themediamama.com/youtube-infographic/feed/0How To Set Up Your WebCam Properly on YouTube
http://themediamama.com/how-to-set-up-your-webcam-properly-on-youtube/#commentsWed, 18 Dec 2013 15:52:51 +0000http://themediamama.com/wp/?p=8720How To Use Your Webcam To Record Video Directly From YouTube. If you have a webcam built into or connected to your computer, you can record a webcam video on YouTube and upload it directly to the site. Here’s the information from YouTube How to record your video Click the Record from webcam link on the upload page, or simply Read More
]]>http://themediamama.com/how-to-set-up-your-webcam-properly-on-youtube/feed/018 Tips For YouTube Success
http://themediamama.com/19-tips-for-youtube-success/#commentsMon, 18 Nov 2013 14:08:10 +0000http://themediamama.com/wp/?p=8616 YouTube What is it? YouTube is a video-sharing website that allows users to upload, share, and view videos from other YouTubers. Who It Good For? YouTube is great for anyone with a camera phone that can capture video, or in others instances, people that want to share their original music, talent, or opinions on Read More
YouTube is a video-sharing website that allows users to upload, share, and view videos from other YouTubers.
Who It Good For? YouTube is great for anyone with a camera phone that can capture video, or in others instances, people that want to share their original music, talent, or opinions on topics. YouTube has made the average person famous by allowing them to be a broadcaster. It is great for building personal brands and establishing fans.
Personality is crucial on camera. Be infectious, laugh, energetic; connect to people on the other side of the camera. You have LESS than 15 seconds to capture the attention of the viewer –make it count.
2. Brand Yourself
Create a logo and add it to your profile, apply related colors throughout the interface.
3. Title It Well
When uploading a video make sure the titles are appropriate, it is imperative for your YouTube search. If you have a YouTube series make sure to include your brand name in each title.
4. Keywords Are Important
After uploading your video make sure to add keywords to the title, description, and tags. Be specific. Add phrases that target your market. You can also check out YouTube’s keyword tool for suggestions https://ads.youtube.com/keyword_tool
5. Tag The Description
Use the same keywords in the description of your video, while elaborating on the videos content. Include links and additional tags here also.
6. Create A Playlist
Keep visitors on your page by adding videos made by other users through YouTube’s playlist feature. This allows subscribers to watch more videos from useful industry resources. Learn how to make a playlist: http://www.google.com/support/youtube/bin/answer.py?hl=en&answer=57792
7. Link All Websites
Make sure to put your website link in the beginning of the description box, then describe it. Most viewers won’t read past the first 3 lines of text. So, don’t miss out on an opportunity to get more views.
8. Become Your Own Fan
Get the conversation started by liking and commenting on your own video -this gets the conversation started. It serves as the best icebreaker.
9. Share Share Share
Cross promotion is key. After uploading a video on YouTube, share the link Facebook, Pinterest, Twitter, LinkedIn and so on. You can also embed the video code onto your personal website.
10. Subscribe To Other Pages
Become an active user as well as subscriber. Subscribe to the YouTube channels of other users that relate to your industry. This can help increase the views on your page considerably.
11. Include A Call To Action
Tell your audience know what to do, right away. Do you want they to like you on Facebook or share your video with friends. You may also want to add a video bumper as seen below at the end of every video.
12. Annotate To Relate
Have an important point to make? Reinforce it with a link, and the use of annotations to receive maximum feedback. Annotations, think pop-up video, can provide an even interactive viewing experience. Try to stick to two annotations per minute. How to use annotations: http://www.youtube.com/t/annotations_about
13. Link With Others
Find people who have a strong following on YouTube and relate to your industry and create a video with them. These collaborations can lead to YouTube success. If you don’t live near one another, create separate videos and splice them together.
14. Link Videos Together
Keep viewers entertained by linking videos together. Once a video ends they will have the option to watch other videos on your channel. How to link videos: http://www.youtube.com/t/annotations_about
15. Keep Your Profile Current
Make sure your personal profile is completely filled out and up-to-date. Be sure to include social media platform links; this provides followers another opportunity to check out your website and connect with you.
16. It’s Not The Camera That Makes Great Videos ~ It’s The Producer
Use you iPhone or your built in camera. Remember good lighting, audio and composition is important, but at the end of the day it’s about your content. Get information of how to produce a video using your iPhone.
17. Be Consistent
Increase views by uploading videos daily that viewers can rely on. For example creating a weekly “how to” video is a great way to build your presence on YouTube. This will help you establish your brand.
18. Success Is Personal
Set a goal for your page and work towards it. Whether it’s reaching 50,000 subscribers, getting over a million views on your video, or as simple as getting people to know your name, take pride in all your success. Don’t give up when your numbers aren’t where you want them to be –just keep going.
]]>http://themediamama.com/19-tips-for-youtube-success/feed/0To Blog Or Not To Blog That Is the ?
http://themediamama.com/to-blog-or-not-to-blog-that-is-the/#commentsMon, 18 Nov 2013 13:12:50 +0000http://themediamama.com/wp/?p=8604 Should you add a blog to your website? Yes, Yes and Yes, creating new content is a great way to attract new folks to your site. Here’s the BIG BUT … you need to do Right and not just throw up more and more information that is not useful and interesting to your Read More
Should you add a blog to your website? Yes, Yes and Yes, creating new content is a great way to attract new folks to your site. Here’s the BIG BUT … you need to do Right and not just throw up more and more information that is not useful and interesting to your target audience . Here’s a wonderful article from Content Marketing Institute that provides guidelines to creating an outstanding blog.
What Makes a Good Blog Post: 10 Tips for Corporate Bloggers
“Uh oh,” you may be thinking. “The marketing department is talking about that whole blogging thing again. Last time we did this, it was a disaster. Worse, no one seemed to like my posts.”
Yikes! Stop right there! And think again!
Yes, a lot of corporate blogs are awful. But neither your company’s blog nor the posts you contribute to should bear a sense of impending doom. One of the first questions we get from new bloggers is, “What makes a good blog post?“ As we answer, the doom drifts out of the room and is replaced by the glowing light of nurturing leads and increasing sales. Cha-ching!
We thought we’d share our answer with our readers here.
1. Good blog posts speak to a target audience.
Figure out who is buying what you’re selling and write for them. If your company specializes in building mobile applications, you’re likely selling to executives and marketing departments, not mobile app developers. Your own developers can still write content for your blog, but they should keep content way less technical than it would be if they were writing to their peers.
2. Good blog posts speak to the same audience the whole time.
It would be nice for marketers if every business had just one audience to reach, but that’s not realistic. Take the mobile app company again. Sometimes they sell to marketing, sometimes they sell to IT. They also use content as a recruiting tool, so sometimes their developers really are writing to their peers.
Addressing all of these audiences doesn’t make for the most consistent blog as a whole, but as long as you keep each post consistent from start to stop, you’re ok. For example, it’s not a good idea to start a post with a novice question and then give a very technical answer. Let your readers know what they’re getting into.
3. Good blog posts are about 400-1,000 words.
Blog posts should be easily digestible during a coffee break. Readers will give up if they need to scroll down endlessly. If you’re getting upwards of 1,000 words, consider breaking your post into two parts, or tightening up your ideas and language. I chopped off about 400 words to make the final version of this post and it’s better for it. 4. Good blog posts are quick and easy to read. 5. Good blog posts say something interesting and useful. It’s OK to write a blog post about a quick thought, but make sure it’s a whole thought, not half of one and half of another.