That’s how I greet thousands of fans on YouTube daily. Who am I? And how did I become The Media Mama? For 30+ years my job as TV Producer for such TV shows as Entertainment Tonight, Dr Phil, The Rachel Ray Show has been making people look good and sound great on camera and off. That’s a long time! I’ve watched technology evolve from 2 inch tape to 2 inch smartphones, and from 3 networks to 300 cable channels to 3 million YouTube channels*. But no matter how much the world has changed, 2 keys to success remain constant: to build audience loyalty and retention, you need to create a compelling message and connect authentically to your tribe. Presently, I am a strategist in the areas of digital media, social media, web design, and online commerce. From time to time, you’ll find me on TV and at conferences speaking about “Joining the New Norm”. My Aha Moments!
Want to know about me – just Google my name.
About Joelle and The Media Mama Agency
Joelle Norwood, aka the Media Mama, is a self-trained social media specialist, TV producer and founder of The Media Mama which creates integrated branded web solutions. The Media Mama agency provides web/blog design, video production and social media marketing, and manages YouTube/Facebook/Twitter accounts for clients including fashion bloggers Fabulous After 40, The Trend @Zappos Couture, and numerous bestselling authors and YouTube superstars with 5 million plus viewers. THE MEDIA MAMA.
Joelle is an early adopter of technology and the social media space. Joelle is also considered a rising expert in YouTube and the online video marketing space, and is able to address these topics at a high level. As an online~offline teacher/trainer, she teaches entrepreneurs about the finer points of marketing in the new media world from the strategic, creative and tactical angles. Joelle believes that everyone can and should “Join the New Norm” and makes it fun and relevant to the crowd. Digital literacy is a must. I believe that we are living in a magical time and that people who understand and use technology have the power to transform and create a connected, collaborative world. Oneness.”
Joelle and the Media Mama team’s approach to increasing visibility and marketing online is one part old fashion marketing know-how, one part guerrilla-style fun social media marketing, and one part veteran TV producer who understands branding and how to connect with audiences. “Sometimes, it’s best to just pick up the phone and call someone or meet for coffee.”
Before starting her agency, Veteran (that means years and years of experience) TV Producer Joelle worked for 30+ years behind the camera. She knows how to connect people with their audiences. A few years ago, while watching a citizen journalist interview Sarah Palin with a flip camera, Joelle had an “aha” moment. Her thought was this: Today everyone is a broadcaster – technology has leveled the playing-field. This was when Joelle started to video blog on YouTube about “How to use video and the power of YouTube to connect with audiences around the world.” Today thousands of viewers watch her funny, unconventional videos about “Joining the New Norm” on YouTube.
Joelle has three Emmys and has interviewed such celebrities as Oprah, Angelina Jolie and Mick Jagger. She’s worked with CBS, Disney, MTV and ET. Joelle now utilizes her experience and talent to teach brands and entrepreneurs how to create the right message for their business, develop new customers (now known as your Tribe), and nurture existing customers (now known as your future Peeps). Joelle regularly speaks at conferences about “Joining the New Norm,” and is available to consult with your company on advanced marketing techniques.
So let’s catch-up over one of my much-loved lattes and chat it up via Skype, phone or email.
*no real stats about the number of YouTube channels.